NIKE REMOVES BALACLAVA AFTER BEING ACCUSED OF PROFITING FROM 'GANG CULTURE'
Nov 16, 2018
Nike removed Balaclava (BALACLAVA) after being accused of profiting from the "gangster culture." Nike has received a huge rebound in online sales of £70 Balaclava, with some claiming that the company has benefited and promoted "gang culture." The sports brand has been criticized for its products for vulnerable young people, and the shoulder straps of the product look like shoulder pads before being removed from the Nike website. Many people expressed their dissatisfaction with the Balaclava hat on social media, emphasizing the way it strengthens racial stereotypes by shaping black models. "This is not right," Mr. DT said on Twitter. "I think you made a big mistake on this issue, aiming at the current gang culture to make a profit." "Now (Nike) supports guns and knives crimes, and enforces racial profiling. Well done! !! !! Another person said. Nike’s new ads are about diversity, but where are the Asians?
Comedian and entertainer White Yadi shared a video on his social media channel where he talked about his dissatisfaction with the issue. He said: "Now, your goal is for young people who are involved in gang crimes." "There have been so many injuries in London recently, this is definitely something we don't want to see." “We never condone or encourage serious problems with crime and gang culture.” Some people are confused about the criticism of the Balaclava hat. “So, those who use Balaclava when skiing or training in the cold shouldn't have them, because gangs might buy them?” someone wrote. Young people are "radicalized" by social media as violence However, although the Balaclava can protect your face from freezing, the problem is not only the design of the product, but also the way Nike is marketing. "If this is the market they want to enter, why do they want this guy to look like they want to join the army?" one wrote on Instagram. “Nike must do better. They know that they are a popular brand among young people.” They can influence them in a more positive way. "It made a bad call to Nike, and the decision to advertise was really bad."